You already know.
You've always known the next big thing before it hit. It's why you're here.
We're just built different.
You're not looking for another country club brand. Anyone can take photos at fancy places for a price. But can they prove they're anything special?
The auth country club crew didn't get there by faking it. They built things of value.
Us too. And we won't ask you to compromise your style, your comfort, or your standards.
Aloe vera is in every piece. Made from preloved cotton fabric, not plastic. Naturally cool, fresh, and ready for wherever the day takes you.
As Seen In
The Collection
Men
Fabric that Cares
Like you, we know our value.
On an 85-degree LA day in January, David (our founder) took a two-hour run wearing one of our black AV Max™ t-shirts and synthetic brand "performance" shorts from another brand. When he got back, his face was flushed, the shorts were soaked, and everywhere the shirt covered looked cool—the tee hardly looked worn. In 20 minutes, it was completely dry, and any scent from an exhausting run was gone. Those shorts told a different story.
That's aloe vera, micro-encapsulated at the fiber level. Not a surface treatment. Not a synthetic weave. Natural aloe infused into the fabric itself.
The aloe works with your body, not against it. It absorbs sweat and dries quickly, and the garment gets softer with every wear.
Every component is recycled, to the thread, zippers, labels, and hang tags. The details most brands never think about are the ones we started with. No exceptions.
